Education

The University of North Texas

Mayborn School of Journalism - Denton, Texas

Aug. 2017 - Apr. 2021

Bachelor of Arts: Journalism – Public Relations
Minor: Political Science

Cum Laude

Presidents List (2), Deans List (1)

Experience

United Apartment Group

Bedford, Texas

Marketing Director (Jan. 2022 - Present)

• Established and implemented new marketing support ticket system

• Designed and implemented the Companies' client facing marketing analysis, resulting in at least 8 successful deals granted

• Responsible for redesigning and revitalizing the Companies' overview for new business pitches and due diligence package

• Responsible for rewriting Companies' online media policy, mission statement and values to align under one brand standard

Highmark Residential

Dallas, Texas

Digital Marketing Coordinator (Sept. 2020 - Dec. 2021)

Public Relations

• Member of PR response team for sensitive and high profile properties and clients

Social Media + Content Planning

• Created and planned engaging social media content for corporate and community accounts

• Partnered with Community Managers on effective messaging, appropriate content and social media strategies

• Coordinated the dissemination of new digital content

• Created property specific and unique brand guidelines

Copywriting + Copyediting

• Wrote and updated numerous property and Company online and print social, brand and public relations copy, including the Company's first published diversity and inclusion statement

• Assisted in writing and developing new corporate and community blogs

Market Research + Analysis

• Partners with regional and corporate marketing to analyze and trend customer feedback gathered online and from social media

Leasing Specialist (Jan. 2020 – Sept. 2020)

• Established virtual apartment touring options during the stay-at-home mandate

• Consistently maintained high prospect-to-tour and tour-to-lease conversion ratios via virtual, mobile and traditional tours

AGENZ PR

Frisco, Texas

Partnership Manager (Jan. 2021 - May 2021)

• Responsible for developing and maintaining successful professional, corporate and influencer partnerships

• Responsible for planning and coordinating virtual agency launch event and inaugural open house

Landmark Properties, The Retreat at Denton

Denton, Texas

Social Media Chair (Aug. 2018 – Jan. 2020)

• Assisted in achieving No. 1 Student Housing Property by Online Reputation, 2019 (ORA, 97)

• Responsible for planning and creating social media content, establishing posting schedules, planning social media giveaways and our community partnerships

• Directly assisted Leasing and Marketing Manager with social media planning, posting and online presence

Published Work

Denton Record-Chronicle, April 30, 2020

Dancing alone: UNT dance team continues virtual workouts as chance at national title thwarted

Leadership & Community Service

Texas Apartment Association, Annual Conference Speaker

Empathy For All Generations, Apr. 2022

Public Relations Student Society of America, UNT

Denton, Texas

Secretary (Sept. 2020 – May 2021)

Student Government Association, UNT

Denton, Texas

Associate Director of Social Media (Sept. 2020 – May 2021)

North Texas Dancers

Denton, Texas

Student-Athlete (May 2018 – April 2019)

Additional Skills

• Social Media: Content Creation, Planning + Management

• Crisis Management + Communications

• Digital Marketing

• Strategic Planning

• Brand Development + Management

• Public Speaking

• Partnership Development: Professional, Corporate, Influencer

• Copywriting + Copyediting

Certifications

CITI Social & Behavioral Research Program, Sept. 2020

Software and Programs

Digital Asset Management Platform: MediaValet

Graphic Design Platforms: Canva Enterprise, Adobe Suite, Squarespace, Wix

Productivity: Google Suite, Microsoft Suite, Airtable, Box, Monday

Property Management Software: Entrata, Yardi Voyager, RealPage OneSite

Customer Relationship Management: KnockCRM, Entrata, RealPage L2L, RealPage ILM,

Miscellaneous Multi-family: Soci, Modern Message, Opiniion, JTurner Ratings Tracker, Mobile Doorman, Active Building, CoStar